And while I read today that Ford is going to offer some incentives to Chrysler and GM owners trading in their vehicles for new Fords, I would hope that they don't go for the quick buck and stay the course. I know it's easy for folks like me, who don't live and die by the sales of cars, but Ford's been able to avoid Federal Relief to this point by doing the right thing. Dealers and FoMoCo will be tempted to entice these paniced GM & Chrysler owners, but just keep it low.
It looks like so far it's less than $1,000 per deal, and you can read the article here at the Detroit News
Ford's got the lineup, including hybrids, to entice buyers and is riding a wave of good press, but let's not forget that waves crash to the shore in the end. Ford wants to keep their eyes open or they'll land on the rocks.