This is the only Lincoln Mark ! Read Bob's latest piece on the Lincoln Follies of model names over at Cars Cars Cars ! This is getting embarassing, really. Lincoln wanted to recall the glory of earlier days by changing the names of new models to Mark Z, Mark X and Mark S. How lame was that? Is that I should say. But now instead of Mark what ever, they want it to be M K whatever. I don't know about you, but they sound like Mary Kay specials to me. I like real names for cars, not this stupid crap!
So let's see, the MKZ that's supposed to mean Mark Zephyr? Why not keep the Zephyr name, it's a classic Lincoln/Mercury name. This is a fine car, not a great car, so why the pretention of the MK? Hell they should have just gone with Versailles. Cause that's what this is a modern Versailles/Granada/Monarch.
The MKX, now as if they hadn't learned from the lawsuit, it's just too close to MDX for comfort. And what does it mean? Mark Xtera ? Mark Xtreme? Mark X ? I know it's supose to invoke some sort of offroad conotation, but it doesn't and they will never be off road anyway, so why bother? Let's call it the Mark Mom, or Mark Maid, even better let's call it Aviator! That's what the name was supposed to be anyway. Aviator was a catchy name. I liked the old Aviator, and the name fits this better than MKX.
MKS, now don't even get me started, this is just too easy to make fun of. I guess it's supposed to be Mark Sedan, but SH*T is more like it. How about Mark Subaru? The wrong car for the wrong market and a stupid name to boot. It's not that I don't think it's nice. I just don't think it's the car Lincoln needs. Hell, take this body and give it to Mercury to replace the Montego. If you needed a name for a sedan, why not Taj Mahal or Buckingham Palace? Some other royal residence, since Versailles would already be taken by the MKZ.
I'm just fed up with this crap, someone at Ford should be fired for the whole naming scheme. It's just not funny anymore, it's sad.