my group and I are doing a project on Ford and emerging markets. Since you are an avid Ford fan, we thought to seek your expert opinion. My group and I decided to do Brazil and leverage Ford's tetra-fuel's technology, what do you think? What do you think Ford should be doing to enhance its competitiveness overseas? Your opinion is greatly appreciated.
So I sent a rambling e-mail to Candice, trying to give her some input and my opinion. Then as I rambled on incoherently, I realized most of my thoughts on the issue are available in my blog already. Not that I'm not willing to give further input, but this gave me an opportunity to collect relevant posts and put links here for Candice's easier access.
So, into the archives I went.
I've tried to link to relevant posts from the last 12 months here, in order to organize what little input I may have;
South American Enthusiast site
And now that I've linked to all of these articles, I realize that I'm nuts. Who the heck would want my opinion on Ford? But since they were nice enough to ask, here goes a short summary;
Candice, Ford was one of the first and most sucessful companies to produce a "World Car" and I'm not talking about the Escort or Fiesta, I'm talking about the Model T. What we call emerging markets today, were markets for Ford years ago. And while the history of Ford in some of these markets has been a little rocky, with being forced out of China by the communist, having the plants nationalized by the Soviets and Nazis, there has also been governmental interference in places like Brazil and Argentina. Some of the books I've mentioned since Christmas are great sources for information. Also Ford's work with Alternative Energy, especially Renewable Bio Fuels such as Ethanol go back to the earliest days of FoMoCo. Henry Ford was no genius, but he was a forward thinking man, and saw the possible use of Ethanol and Soy based Plastics to replace petrolium products.
Now I've linked above to articles discussing Brazil, Argentina, Alternative Energy Technologies from Ford and some history of the company and man.
Ford's positioned very well in overseas markets on every continent, in my humble opinion, it's only the North American continent where they need to redouble their efforts.
But I will say again, I'm just a guy, what do I know?