So Ford spends a chunk of change to stop that damage. AutoBlog speculates that the next move could be for Ford to sell the name to the Chinese for a huge profit. And from an acounting point of view it could be a good move.
But I have a better idea, why not use the Rover name?
How about giving Jaguar, Land Rover, Aston Martin dealers a chance to diversify? Why not use the Rover name to import a new range into the US. How about some of those European Fords that are too expensive to sell as Fords in the US? How about the Ford Focus Coupe Cabriolet? How about the Galaxy or S-Max? How about a chance to bring some of the uniquely European Fords to the US and not run them through the "Dave" mill?
What do you think? I think it's worth a serious look. I know that Ford's having it's troubles now, but this is long term thinking. You have to look beyond this weeks cuts and to what's going to be in the future. That would be a Bold Move.