If you're old like me, well approaching "middle age", you may remember Ford's old "Better Idea" ads from back in the day. Well, they may not use that phrase anymore, but just as "Quality is (still) Job 1" Ford continues to have better ideas as well. And case in point is the SYNC technology package.
I'm old enough to remember when cell phones came out and even remember when radio phones were for the very rich, but today every auto company has some sort of Bluetooth connectivity in their lineup. SYNC is more than just that, and as I'm learning with my new Mariner it's fairly easy to use and very well integrated into the car. But if you read the article from PC World, linked in the title, you'll see that Ford hasn't just sat back with SYNC and let it become static. Even before I bought my new Mariner, I had read that you could get free updates downloaded so that as new features came online for the system you wouldn't experience that new tech regret that's inevitable when new upgrades come after you bought the early run. And now Ford's latest upgrade will allow you to have a mobile WiFi in your car for no extra cost, when you use your Smartphone or USB Mobile Modem with the SYNC system. I'm not a tech guy, read the article, but this is just amazing. And the fact that you don't need to buy hardware or software beyond what you may already have is a huge plus. Oh and there's no extra service to sign up for! No hidden fees or subscriptions? Ford in my opinion has just gut punched the competition.
And let's not forget that Ford offers all of this high tech goodness across it's entire lineup (I'm fairly certain) from the upcoming "entry level" "aspirational?" Fiesta, to the Focus, Fusion, Mustang, Taurus and across the SUV and CUV lineup and even the trucks. You say "Way Forward" or "We Speak Car" I say Ford is still cranking out "Better Ideas"



























