MyMercuryDream?

First I'd like to thank MF my friend from Dearborn for the Xplan pin, much appreciated.

It looks like today we're going to give the Mariner a second test drive and if all goes well sign on the dotted line. We're taking advantage of the CARS program (Cash For Clunkers) and trading in our Isuzu Rodeo (Ranger is in too good shape to be scrapped) and combining that with the Fed program and FoMoCo incentives means that this is a great value.

While it's obvious I'm biased toward FoMoCo products, I did my due diligence, researching available vehicles and incentives on small SUVs, CUVs and Wagons from Jeep, Dodge, Chevy, Chrysler, VW, Honda and Subaru ( as well as Ford, but more on that later.) End result? The Mariner is the value leader among them, when combined with mild incentives and the programs I'm taking part in (CARS & XPlan.)

The Mariner drove well in the first drive, the interior was very nice and there are a ton of features I really like. One thing I haven't seen in years, but was a real plus, was the two way opening hatch, where either just the window or the entire liftgate open depending on what you need to load/unload. The one deficiency that jumps out is the lack of 4wheel disc brakes? The Ford/Mercury twins were the only ones that didn't even have this as an option.

Traction Control, ABS, full compliment of Air Bags and the RSC (Roll Stability Control) offer a level of safety and confidence that help aleviate the nag of rear drum brakes. The tech goodies and amenities make the Mariner a near luxury vehicle at a more reasonable price. The 2.5L I-4's 25 mpg and 171 hp have the power and economy balance I'm looking for and the Smart 4WD will help in bad weather.

I've spec'd all the major options, Moonroof, Sync, Power and Heated everything, Dual Zone A/C and Stereo, so this is no stripper. I didn't opt for the DVD Navigation, I've never needed it, with my natural navigation skills, but a Tom Tom or Garmin GPS can be had for much less.

The one surprise was that with all the same option boxes ticked, the Mariner comes up $600 less than it's Ford Escape twin. That and my dislike of the Escape's egg crate grille were the tipping points for the Mariner.

I'll blog more about my adventure with this purchase later this weekend. This will be my first Mercury, I've owned quite a few Fords and even 1 Lincoln over the years, and my mom and dad each had a Mercury over the years, so I'm looking forward to this.

The one downer is that my Mazda 3 sGT is going away, but I'm just thinking of this as MyFordDreams doing my part to stimulate the economy and support the home team.

Can anyone at FoMoCo help me out?

Back in 2006, when I was buying my last new vehicle, I was offered help in the way of an X-plan pin. I'm wondering if anyone can help again? As I posted the other day, I'm considering doing my part to stimulate the economy and by extension FoMoCo. I'm looking at either a Ford Escape Limited or Mercury Mariner Premeir and in these tough economic times I could use all the help I can get. Scott Monty, you out there? How about my Lincoln PR friends I met in Queens when I tested the MKT and MKZ? Anybody from FoMoCo could email me myforddreams@aol.com and do a friendly blogger a huge favor?

"Brokeback cars" Is a stupid assumption and dead end marketing idea...

What is a "Gay" car? There is no such thing. LGBT folks buy cars just like everyone else.
Over the years, we've all heard that some cars are stereotypicaly "Gay" or "Chick" cars.
The very idea is juvenile and baseless. And during my recent vacation on Cape Cod, I had an oportunity to meet and talk to quite a few LGBT car enthusiasts.


Trying to market a "Gay" car or brand, as suggested by Desiree Cooper of the Detroit Free Press in January of 2006 ( link to my reaction then in title ) is futile. It assumes that LGBT folks are somehow different than everyone else and could have a backlash from both sides. LGBT people could be insulted by the implication and others may feel the need, based on fear, to avoid such a vehicle or brand. I know LGBT folks that drive all sorts of cars, many who drive Ford vehicles by the way, and I've never really notice any particular trend that would deviate from the population at large. People drive what they need or like.

I met one guy on vacation who had the new Flex which he traded his Mountaineer in on.

Not exactly a frilly little vehicle. I've known LGBT folks that are into classic cars, Studebakers for example. Many of the people I've known drive sedans or hatchbacks, not very exciting, but they get the job done.

And I was surprised at how many full size trucks there were also.
It only goes to prove that PEOPLE drive what they need and like.

You can't pigeon hole people or try and design a brand for one demographic.

The only proof you need of that are all the 40something folks driving Scions.

If you want to know more, you can go to www.gaywheels.com and see for yourself.

The wheels are spinning in my head. possible new car in my future?

So, with no Internet on vacation and some down time I got to thinking, not always a good thing.

My quiry was this, would this be a good time for me to take advantage of several programs and trade up while reducing my monthly payments? Let me lay the foundation, I currently have 2 vehicles, 1999 Ford Ranger XLT with 4.0 V6 and 4x4, plus 2006 Mazda 3 s GT. The truck is paid for, the Mazda is more than half paid, but I'm paying insurance, gas and repairs (minimal luckily ) for 2 vehicles. Now, the Ranger as much as I love it is a prime candidate for the CARS program, more commonly called the Cash For Clunkers, it's 10 years old and gets poor fuel economy. So, I went to Ford's CARS site to see what I knew, that if I were to scrap the Ranger I would be eligable for up to $4500 if I picked a vehicle that got better milage.

Yesterday, after enduring the long drive back to the New York Metro area from Cape Cod, I started tipping and tapping at my keyboard and checked KBB and NADA values of the Ranger, both pegged at aproximately $4300, so the $4500 scrapage is very fair. I also checked the Federal website and noticed that beyond the $4500 I may be eligable to apply the further scrappage value of the truck. But let's just assume the $4500. What to buy? Well after a lot of thought I settled on the 2009 Ford Escape Limited with the I-4 and AWD. It's 175 hp may not be impressive, but the Ranger has 5 less and the Mazda's 158 does fine. My racing days are long over. The Escape's MPG rating of 19 city and 25 city is less than the Mazda's but very livable.

Life's a compramise and I need the following qualities/features in my next vehicle;

I-4 engine for economy

AWD for winter driving

Wagon style versatility for hauling and people moving.

I'd like the following as well

Moonroof

Heated Leather seating

Premium CD stereo

and since it's a Ford Sync.

I'm thinking that if I do this, I can get one vehicle that will fulfill all my needs and save me a few bucks every month. After the CARS and Trade In of the Mazda my monthyly payment should be about $40 less per month and since I'll be paying for Insurance on only one vehicle you can add about $90 more to that.

The only drawback to the entire thing? No Manual Transmission available with the AWD.

Research has only begun on this idea, I need to shop the competition, see what's going to be a better price with comparable options and see if I can get the Manual with AWD anywhere.

Do I stay Ford loyal ? Keep an eye on these pages over the next few weeks as I explore my buying options.

Back from vacation, getting back to MyFordDreams

I've been on vacation and didn't have Internet access while out on Cape Cod. Sure I could have trudged up to one of many locations with free WiFi, but it was a vacation to get away from everything. But I'm home, and going to be getting back to blogging. I've got some observations and comments based on my vacation and interaction with a lot of very interesting folks.

I don't usually mention what I do in social situations, the Auto Blogging or my day job. But this year there were a lot of situations where friends and aquaintences started talking about cars and the auto industry and I couldn't resist adding my perspective, especially on several important subjects like the "Quality gap perception" and marketing towards the LGBT community.

I like to keep MyFordDreams about the cars and avoid "social issues", god knows I've got flack over the years when I've touched on certain issues. But this years trip opened my eyes and the eyes of those I talked to.

I go to Provincetown at the tip of Cape Cod a couple of times a year with a big group of friends and most of these folks are LGBT folks. And you'd be surprised how many of them are real car enthusiasts. Some of my friends are real gear heads, restoring classic cars and modifying and personalizing their newer cars. Many have brand loyalties based on perceptions of quality and on real life performance. Some LGBT folks buy vehicles based on how community friendly they percieve the company to be.

Some of my friends never knew I write about the industry or of my passion for FoMoCo, but when they found out they wanted to know my opinion on the perception of quality of the "Big 3" versus the competition. I was encouraged that MANY of them knew and appreciated the fact that Ford was the only domestic auto maker that did not take Bailout Money or declare Bankruptcy.

I was talking to one fellow who was a native of Dublin Ireland, now working in Germany, and vacationing on Cape Cod. Our conversation was enlightening, because it was one of those rate moments when I was able to get a European perspective on Ford. His insight on how well Ford does in Europe confirmed what I've known for years, that Ford truly is a global company that can compete market by market with a completely comparable lineup, that in many segments is class leading. His comments on the European view of Ford in the US unfortunately were not as favorable and all too familiar to comments to folks I've known that own Honda/Acura, Volkswagen and other foreign competitors.

Over the next week, I'll try and post some pieces that will flesh out these conversations and hopefully dispell myths on all fronts. Myths like Ford quality is so much worse than that of foreign competition. Myths like Ford is a company that is not LGBT friendly. Myths like all LGBT folks drive Miatas and Mini Coopers.

So, while I've been silent these last 2 weeks, I'm hoping that you'll come back for these and more opinion pieces.

EcoBoost to spread across FoMoCo lines in coming years, maybe even Mustang

When I went to the recent Lincoln event and drove the MKT and MKZ there was much EcoBoost talk. I even got to talk with Dan, one of the project heads and ask him about the migration of this technology across the FoMoCo line. Currently available in the Lincoln MKS and MKT flagships and the Ford Flex and Taurus SHO, the EcoBoost in 3.5 V6 355 hp glory will next be seen in the F-150 range as well. But there's a lot more to this story than that. While it's true that you can achieve V6 economy and V8 power in the larger vehicles, it's also going to be applied to I-4 engines to give superior economy with V6 power. We're going to see EcoBoost 2.0L engines with 200+ hp and even smaller engines with EcoBoost.

Not knowing if I'd ever get a chance like this again, I popped the question. No I didn't ask Dan for his hand in marriage, I asked him if we could expect to see EcoBoost in the Mustang. At first he assumed I meant the 355 hp V6 in the Mustang GT and told me that it was unlikely since Ford had new V8s which will offer superior performance and better economy. I acknowledged that and corrected myself by asking if we could possibly see an EcoBoost I4 in the "Base" Mustang? And being the smart guy he is, I'm unable to say "Yes" but there's enough wiggle room in what he said to guess that it's a distinct possability. And before the old guard Mustang guys start spitting nails let's see what's possible.

I doubt they would revive the SVT or SVO label for a Turbo 4 Mustang, not with the Shelby GTs.

It wouldn't be some pricey option, but a replacement for the V6 that makes 210 hp and achieves poor fuel economy. In Reality an EcoBoost 4 could produce more power and boost FoMoCo's CAFE ratings. And you're wondering where Ford would get such an engine?

Did you forget the Ford Explorer America Concept that was shown last year?

That has 275hp EcoBoost 2.0L 4 cylinder power.

So, while Dan didn't say it was going to happen, he didn't say no either.

Ford is going to spread EcoBoost across the model lineup, maybe just maybe in the next generation Mustang we'll see better power and fuel economy and an IRS?

Dan didn't mention anything about the IRS, that's just a matter for common sense.

Hey Ford, give me a Fiesta for a week?

Ford wants to get the word out about the Fiesta, I want them to give me a Fiesta for just one week. I'm going on vacation, to a very trendy location where the demographics for this car would be huge. I've seen more Honda Fits, VW Jetta TDI and Tiguans here than anywhere else. Folks come from all over the nation and they have money to spend. These are the people who need to see a Fiesta in the flesh.

So, Ford give me a Fiesta for a week, July 11th to 18th, and I'll make sure it's seen and talked about. What have you got to loose? The idiot in Brooklyn let people stand on his and it sat in an impound lot for that long. E-mail me and we'll talk.

Proof of Ford's Way Forward moving.....

If you want proof that Ford's Way Forward was the right way to go you need look no further than the headlines, LA Times Ford #1 in Canada or CNN.com Ford boosts 3Q profits
Great article here too Bloomberg.com
The numbers don't lie. Sure, Ford's sales are down 11%, but Toyota, Honda, GM & Chrysler are down on average 30%, some way more than 30%.

All those pundits who questioned if Ford not taking bailout funds or filing for Government backed Bankruptcy need to step up and acknowledge that Alan Mulally and Bill Ford did the smart thing, mortgaging everything they could and riding out the storm.

Ford has closed plants and dealerships, this is true, but not in the slash and burn manner of crosstown rivals. Ford has new product and technology in the pipeline that will mean a huge difference over the next few years. It's very likely Ford will return to profitability in 2011.

It's no secret that I've been critical of Ford, Mulally and Bill Ford, but while pundits dig FoMoCo's grave, I feel free to Dream again.

Verve, Fiesta, Verve? WTF? Ford has yet another little one?

I'm confused, AutoBlog has a piece talking about a new Verve test mule spotted in Australia?
But I thought the Verve was the concept that became the new Fiesta?

And the spy shots show what looks like the last generation bodywork, on a new chassis.

So, what's the deal?

Is this like the Ikon? A Fiesta based sedan sold in South American and Asian markets.

AutoBlog says it's unlikely we'll see this Verve in the US because of the new Fiesta and Focus.

But the Verve is just a Fiesta, right?

It's tough to follow all the versions of Fords sold around the globe. Did you know that in South American markets the old Ka has been freshened and updated? So, instead of getting the Polish Fiat 500/Ka that Europe gets, they get something akin to our last Focus?

Top Gear Australia, teaching a minister to drift in Ford Faclon FG XR8 Ute

If FoMoCo wants of vehicles I'd like to drive next, here it is

Number 1 on the list is the new Fusion Hybrid. I'd love to see how the transition from electric to gasoline power is and if the batteries added weight upset the handling. Having never been a fan of the "Dave" look, I have to say the new Fusion's muscular flanks do impress me. So, if anyone at FoMoCo could arrange for MFD to drive this, send me an email myforddreams@aol.com

Number 2 is the Tranist Connect. Not a van fan here, but having driven commercial vehicles of various sizes over the years I'd like to see how real world useful this is. I'd also be interested in the power or lack of it with the 2.0 and automatic trans. In Europe this come with a torquey Diesel and manual transmission, but since I've walked around the Transit Connect at the New York Auto Show, I could guess that the Focus powertrain should be enough. I'm waiting for these to start popping up in Taxi fleets, the 22/24 mpg rating makes that a near no brainer to me.

You knew the Fiesta would be on the list. Do I need to remind you why? No, I didn't think so. This is probabl going to be my next new car.

And I'd love to test a new Taurus, a SHO would be nice, but even the 268 hp model would be acceptable. In my opinion, the Taurus seems to have outgrown it's midsize roots. As a former Crown Victoria owner I'd love to see how this fills those shoes as Ford's new Full Size sedan.

So, if anyone at Ford could contact me, I'd really love to have the Fiesta for my week in Cape Cod.

Lincoln MKT driven and admired

So, last week your humble blogger was among several that were given a First Drive of the new Lincoln MKT. Is it a wagon, is it a truck? It's Lincoln's answer to the high fuel costs of the Navigator and Escalade, as well as competition for Acura MDX and Audi Q7.
And Lincoln has done their homework. I'm not a fan of big SUVs and I'm a huge fan of Station Wagons, so I'm impressed and overwhelmed by the MKT.

Impressed with the quality feel and level of luxury that is everywhere in this people mover.

From the wood accents to the soft touch dash materials and the butter leather interior.

Also impressed with the EcoBoost V6's 355 hp and Kansas flat torque curve. I didn't bother the with steering wheel paddle shifters, didn't need to, since the new 6 speed automatic shifted smoothly and never hunted for gears no matter the driving situation. Our half day in the new Lincoln took us on almost every type of road you could imagine and at one point I was going to complain about the slight body roll I experienced around tight twisty country two lanes, until I realized that I was doing almost twice the posted speed limit. This is a big vehicle, cavernouse interior and a substantial pressence on the road, but never did it feel like a truck.

I haven't received the promissed images from Lincoln's marketing folks, but luckily I had my trusty digital camera. So I can show you a glimpse of the cabin. But you need to sit in it to really appreciate the luxury and comfort. I couldn't find anything not to like. All the usual tech gear and automatic everything of course.

Between the Syn and largest Nav screen in class, this is a tech junky's playground.

But even non-tech people will appreciate and be able to use all their toys.

The USB port for your flash drive, MP3 player or my suggestion a portable hard drive, is at the bottom of the center console, which is as big as the boot on my little Mazda.

The DVD screens for the kids allow you to play the same movie on all screens or 2 different movies with headset connections. And the soccer team will have easy access to the third row, especially if you opt for the elecric self folding middle seats. Back strain will be a fond memory for many reason, including the power liftgate and easy load height. A totally flat load floor in 7 seat configuration makes hauling large loads easy as pie.

Try as I did, I couldn't find anything to hate about this. I personally have no use for all the room, but I'm calling my buddy with the Navigator and telling him that he needs this.

I almost forgot the 20 mpg we averaged during our half day and that's with two heavy footed drivers who really wanted to find fault in the worst way. I was really happy with two of the colors offered as well, the burgundy on top and this very nice blue. I drove a black MKT as well.

I'd love to hate this, but after driving it I just can't.

Ford's response to Cash For Clunkers in US, LetFordRecycleYourRide

Jim Farley, FoMoCo's GVP for Marketing talks about Ford's response to the "Cash for Clunkers" legislation, Ford has opened a website, linked in title, called LetFordRecycleYourRide.com where you can learn more about what the program is about and what Ford products qualify.

If you qualify, you had better act fast! And that's a big "IF" as to qualifying. From what I've heard and read, your "clunker" has to be at least 8 years old (2001) but no older than 25 (1984) and the new vehicle's new fuel rating compared to your clunker's will determine how much you'll get. I've heard the reason for the no older than 25 years, is the effect of lobbying by classic car groups. And to me that makes sense, how many people have 25 year old cars and would be in the market for a new car? Let's not crush all those "classic" civics, GLCs and Celicas.

Seriously, if I saw someone trying to scrap and 84 SVO I'd be crying. But hey, if you really want to scrap that Z/28, go ahead. And while you're at it, cut off the mullet.

Can you identify this?

I'm still sort of amazed about this, so I decided to mention it again.

Yesterday, your humble blogger attended a product presentation with other members of the automotive media. And whiile sitting waiting for the shindig to get going, at a table of professional "automotive" journalists, I was fumbling with an object like the one pictured above.

When a one of the professionals asked me with a straight face, "what's that?"

I assumed somebody was having fun at the expense of the little blogger, so I smiled and responded that I thought it was there as an ashtray. When the blank stare confirmed that this person, a professional "automotive" journalists, really didn't know what I was holding in my hand I replied "it's a piston." It's over 24 hours later and I'm still gobsmacked.

Now, don't get me wrong, there are mechanics who could pull out obscure pieces from under a hood and I may scratch my head and guess, but a piston? Something every internal combustion engine, diesel or petrol, has had for over 100 years?

And this ladies and gentlemen is why traditional media, be it print or digital, fails us.

Because there are people who barely understand what they're looking at telling us what is good and what is trash. I'm not saying you have to be able to rebuild a Solex or Webber carburetor, but identifying a piston is so frigging basic.

From Top of the line to Bottom of the range, FoMoCo goes after tech savy buyers who want quality. From MKT to Fiesta with Sync and more

As you probably know, I attended a meet and greet with Lincoln Engineers and marketing people yesterday and test drove the new MKT ( review to come later ) and MKZ. And these are two well fitted vehicles, tech goodies out the wazoo. Both cars featured a great blind sport warning system, the MKT has parking assist and of course there are the THX audio and Sync technology integration system, version 3.0 was installed on both the Lincolns I drove. And I will remind you that if you already have a Sync equipped FoMoCo vehicle, fear not, free downloads are available. These are the type of tech gadgets you'd expect on top of the range flagship models. And then it dawned on me, I know I'm slow, but Ford Lincolln and Mercury models across the range are available with some of the best technology available on wheels. Even the lower range cars. The Focus currently has Sync, the Fusion, Taurus, Flex, Edge and on and on until you get to........

Even the Fiesta will have Sync. And not just Sync, but even the lower end models will be tech heavy. And from what I saw when I sat in one at the New York Auto Show, this will not be the crap boxes of yesteryear.

I'll come back to this topic over the weekend, I want to look into more of the amazing tech available.

Update, video from Ford on YouTube showing some of the neat technology

Lots of Diesel talk on Autoline After Hours gets me thinking..

So, I'm watching Autoline After Hours online tonight and there's tons of Diesel talk! And anyone who's read my blog over the years will know I love the idea of Diesels. For several reasons.

First is the superior fuel efficiency offered by Diesel. The flatter torque curves don't hurt either.

But the main reason I love the idea of Diesel is the oportunities they offer of Energy Independence.

If we ever want to withdraw from our addiction to foreign oil, Diesel is both the short term answer and in a way the long term answer also. Diesels get roughly 25% better fuel economy, which will reduce how much oil we'll use. But the better answer is this, Diesel Engines were originally designed to run on Peanut oil. Therefore, the future will be improved Bio-Diesel.

One question during Rapid Fire, was what Diesel vehicle the panel would want here.

I'm not on the panel, but my answer is this, give me a Ford Mondeo 5 door liftback or estate, I'll take the 2.0 TDI with a 6 spd manual.

MFD makes it to my first Media day, with Lincoln

So, MFD has made it to "media" status. I went down to Manhattan to see Lincoln's latest offerings. The MKZ ( major refresh ) and MKT ( new ) And this is the line of Lincolns waiting to whisk us away to the Queens Botanical Gardens. Manny, our driver, was a veteran of traffic roads and very likable. There were about 24 members of the media, digital and print, some of whom I've heard of. Actually, I was shocked to be sitting two chairs from Jerry Flint of Forbes Magazine. A man who I've read with admiration and used as material here on MFD many times. There were no other names that jumped out at me, but I did meet a very nice young man from Rides and 0-60 magazines, who was my co-driver.
Once out to Queens, we were given access to engineers and marketing people who've working so hard to re-invent Lincoln. Detailed presentations and then access individually. I was impressed by Dan, the Engineer behind EcoBoost. I'm sorry to say I do not remember his last name, but we had an interesting discussion about the future of EcoBoost, no I didn't get any scoops, but I did bounce some ideas off him to see what reaction I'd get. The entire Lincoln team were outstanding. Once we were fed and satisfied we had picked their brains to our satisfaction, we were teamed up and set loose with a car and directions. Think scavenger hunt or rally, 2 drivers, one car, a varied route and and let's not forget the toll money. I started off in the MKZ taking first turn behind the wheel, then my co-driver took over after our first stop. It was nice talking to him and getting a journalist' view of different subjects. We both agreed that since I'm not traditional media and not dependent on advertising dollars from the manufacturers I am free to rant and rave as I will.
It was a long day and very educational. Not just about the cars, but about "automotive journalist" also. Now I'm not going to reveal the name of the journalist or who they write for, but I was gobsmacked by the following exchange.

I was sitting at a table with some prominent journalists and there were two pistons on the table as props. Along comes a journalist who sits down and picks one up, then asks "what's this?" I thought they were just pulling my leg, since I'm not a professional so I replied jokingly that I thought it was an ashtray. This person looked at me blankly and I realized it wasn't a joke. I proceeded to explain that what this "automotive journalist" was holding was a piston. This is not a joke. A person who writes professionally about the auto industry and vehicles didn't know she was holding a piston. I wonder if she realized there was a row of turbo chargers on a rack labeled EcoBoost? Maybe she thought it was modern art or complimentary hair driers.

If you email me, I'll tell you what site this person writes for.

Lincoln MKZ review

So, today MFD made it to the big time, actually snagging an invite to a manufacturer's presentation for the media. And here's my first impressions of the Lincoln MKZ, formerly Zephyr. While I thought the Zephyr was a better name, the new MKZ is a better car.

24 media types, including little old me, were given the keys and set loose with Lincoln's "entry level" offering.
And let's just start off with this, the new MKZ goes way beyond just a mid-cycle refresh.

To puncuate that there was a 2009 MKZ right there for side by side comparision. And while the old MKZ was already nice, the changes are subtle and startling at the same time. And entirely new front clip, which allowed powertrain engineers to retune the engine, as a result of improved under hood heat management. And it also lowers the cd from .34 to .32. For you non-technical types, like me, that means it slips throgh the air just that much better. And it looks so much meaner too!
And there's little that feels "entry level" inside either. All of the interior panels are completely new. Nice soft touch materials, new guages with a very nice lighting feature. Of course the guage cluster moves with the wheel, which means that anyone, no matter how tall or short ( like me ) can see the speedo and set up a comfortable driving position.
A very clean center stack with reasonably easy HVAC and Audio controls, flows int a very useful center console. Everything felt just right. It was easy to set the power seat, mirrors and wheel for any driver. The seats were very supportive and comfortable. Our travels brought us from Queens Botanical Garden through bumper to bumper traffic, then up to quaint Westchester villages on a mix of highway and twisty back roads.
The navigation screen, which I needed for some of these winding county lanes, was at the perfect height for viewing, with no problems viewing, no matter which way the sun was shining.

Overall, I'd say the MKZ was a fun drive, but comfortable enough to shuttle grandma or the kids anywhere. I was satisfied with the power of the V-6, even without EcoBoost. And while I'm usually a shift for myself kind of guy, I was impressed with the automatic's smooth seemless shift and lack of hunting. It's what you'd expect in the class. And about this point I'd be begging for a nice 6 speed manual, but I could live with this. Not only that I could enjoy it.

Edsel would be proud! Ford Family unifies and keeps the faith!

You're all probably scratching your heads and geting ready to correct me, telling me that it's Henry Ford that would be proud of his Family's actions recently, but bear with me, in my opinion it's Edsel that would be proudest. If you read the New York Times Article, linked in the title, you'll read how the Ford Family met earlier this year and decided to stay the course with the Way Forward. 35 members of the family met and talked with Alan Mulally about the direction the company is taking. And it was an overwhelming show of force and faith in the company.

It's true that old man Henry started the company, but it's the spirit of Edsel that is probably proudest of the family's actions. While his father thought his purchase of Lincoln and starting of Mercury to be distractions, it was Edsel that really shaped the modern Ford Motor Company and I mean that in a very real way. It was Edsel that in the mid 20's started development of the Model A, Ford's first "modern" car. It was Henry, who upon discovering the prototype on a stroll through the factory one day, destroyed it with a sledgehammer. It was Edsel that talked his father into buying the failing Lincoln Motors and in 1939 starting the Mercury brand as a step up from Ford, competing with rival GM's Pontiac and Chrysler's Plymouth brands.

Edsel was just as much a car guy as his famous father and like him rubbed elbows with the movers and shakers of the time. That's Edsel on the left and Admiral Byrd in the center.

It was Edsel's offspring that to this day run the company.

In 1943 it was Edsel's son Henry II "The Deuce" that stepped in after his father's death brought grandpa back to Dearborn and nearly sent FoMoCo into the history books. Henry II reluctantly took control from grandpa and his goon Bennet, with the support of his grandmother Clara.

Continuing a Family control of the company into the toughest and best times Ford would see.

And after The Deuce's death in 1987 the family began quarterly meetings that continue to this day.

And Edsel's grandson and Henry's nephew, Bill Ford jr is not the only Ford family member to work at the family business. There are 5 family members, including Henry III.

So, again I say, Edsel would be proud and he should be.

106 years this family has put the world on wheels and while I won't discount Henry I's legacy, it's important to remember the contributions made by following generations and the fact that it's still a family afair.

Ford gets DOE loans, not "Bailout" money, GM & Chrysler didn't becaause they weren't "viable companies"

Ford received $5.9 Billion in loans from the Department Of Energy and I want to stress that this is not a "Bailout" this program was initiated in 2007 under the Bush administration and the appropriations were made in 2008 before the industry meltdown.

This money will be used to further develop more fuel efficient cars, including Battery Electric and Plug In Hybrids. But there's more, it will be used to develop technologies that will reduce weight across the model lineup. You can read the article linked in the title at Edmunds.com Green Car Advisor. And more at Car Scoop

Here's FoMoCo's statement from their website;
DEARBORN, Mich., June 23, 2009 – “Ford Motor Company is proud to be among the first automakers deemed by the government to be among the best companies with the best technologies in American manufacturing and fuel efficiency. This green partnership between Ford and the U.S. government will help accelerate the development of advanced technologies for even better fuel efficiency and emissions. Ford is absolutely committed to fuel economy leadership with every new model we introduce. In fact, we plan to invest nearly $14 billion in advanced technology vehicles in the next seven years. Our partnership with the Department of Energy also will help retool our U.S. plants more quickly to produce fuel efficient vehicles and help meet the new, rigorous fuel-economy requirements.”

I've been critical of Electric, Hybrids and especially Plug In Hybrids, but they are part of the new reality. And with the improvements FoMoCo has made to the Escape and the new Fusion Hybrid I've become a fan. Many of the faults have been addressed and the Fusion Hybrid's 41 mpg city just can't be argued with. I'm also a huge fan of the other technologies such as EcoBoost and the weight reduction.

But let's be very cleaar, this is not a bailout! I especially found this line concerning GM & Chrysler amusing; Both companies applied for financing last year but their financial distress disqualified them from consideration in the first round of financing. The $25 billion program is only open to viable companies.